TUESDAY MAY 4
8:00 - 8:30a.m. Tradeshow & Networking
8:30 - 8:40a.m. Morning Remarks from the BIABC President Teri Smith
8:40 - 9:25a.m. Keynote sponsored by Desert Planters
City of North Vancouver: Leading the Economic Recovery Charge (ED)
Mayor Linda Buchanan, City of North Vancouver
City of North Vancouver Mayor Linda Buchanan recognizes the important role that business and industry play in supporting the viability of the local economy, as well as the wellbeing of residents. To that end, last spring Mayor Linda Buchanan convened a Business Advisory Working Group, with representation from many sectors, to guide local recovery efforts with concrete action and policy changes in the wake of the COVID-19 pandemic. From supporting flexible outdoor dining and liquor licensing to their temporary patio program, Mayor Buchanan will highlight how the City of North Vancouver faced the pandemic head on and used it as an opportunity to create positive, lasting change for both businesses and residents.
9:25 - 9:40a.m. Networking Break & Tradeshow
9:40 - 10:25a.m. Breakout Sessions #5
- Marketing With an Edge - Downtown Victoria Takes us back to the 80s (MC)
The pandemic made marketing of BIA member businesses and areas more critical than ever. While many people embraced the concept of shopping local, main streets and downtowns still had to ensure people saw these areas as still ’local’. Creative marketing was one way to keep mains streets and downtowns in the mind’s eye of the public. This session will explore some imaginative ways that marketing helped during the last year.
Jeff Bray, Executive Director, DVBIA
- COVID’s Immediate and future impact on Transportation and mobility (OM)
The first weeks of the pandemic saw a dramatic drop in commuting volume, followed shortly by a near cessation of main street activity. Traffic is returning as the economy rebounds, but planners fear the lasting impact of reduced transit use, more reliance on cars, and growing work-from-home lifestyles. This session will review national data from 2020 suggesting the "old normal" is actually returning, but main street will need to smartly accommodate curbside activity to rebound. See several municipalities who successfully piloted changes to their front door spaces that have sparked state-wide programs aimed at improving main street access by re-prioritizing roadway investments.
Jason Schrieber, AICP, Senior Principal, Stantec's Urban Places
10:25 - 10:30a.m. Wellness Minute
10:30 - 11:15a.m. Breakout Sessions #6
Power of Data (ED)
The Canadian Urban Institute identified neighborhood-level data as an immediate priority action to measure economic recovery and inform local decision-making. As such, data plays a large role in the Downtown Vancouver BIA’s economic recovery efforts. James Anderson from the Downtown Vancouver BIA and Edward Yu from Environics Analytics will highlight how Downtown Vancouver was impacted by COVID-19 and changes in visitor mobility patterns and lifestyle segments as a result of the pandemic.
James Anderson, Research and Data Analyst, Downtown Vancouver BIA & Edward Yu, Sales Consultant, Environics Analytics
Digital Transformation: Key to business success & resiliency (EDClick on Surrey The Downtown Surrey BIA wanted to come up with a plan to assist our businesses as they re-opened after the first wave of the pandemic. We already had students hired but refocused them during the summer to assist businesses with social media. We re-evaluated what and how we were doing and realized that our businesses needed assistance that could be more tailored to their needs. Our Click on Surrey Team was born that included students that had marketing skills, social media skills, website design skills, graphic design skills and research/writing skills. We assisted coffee shops, restaurants, a law firm, medical start-ups, spas and more. Since September 2021, we have worked with over 25 different businesses. We will give examples of how we set up the program and examples of what was accomplished since September.
The session will also cover the technical parts of a website that keep it working strong and producing results over a long period of time, without large amounts of maintenance and upkeep. Learn about WordPress and Craft CMS, abd not being afraid to keep your options open when it comes to a CMS.
You'll learn how to choose a vendor, some high level strategies to implement with your own websites, and things they can do to help your members be successful, even if you don't have a big budget.
Terence Sawtell, Founder & Strategy Director, Goatsocial & Bonnie Burnside, Manager, Downtown Surrey BIA
11:15 - 11:30a.m. Networking Break & Tradeshow
11:30 - 12:00p.m. Keynote sponsored by Big Star Lights
Relations First, decolonizing practices for BIAs (PL)
Ta7taliya Michelle Nahanee
A virtual introduction to decolonizing your relations to the land, your work and your community. While the teachings & critical Indigenous theory shared by Ta7taliya Michelle Nahanee are grounded in Squamish world view, they are applicable across Indigenous Territories. Whether you are new to these conversations & practices, or you are wanting to reconnect to, and re-inspire, your unlearning journey, join us!
12:00 - 12:30 p.m. Lunch on your own, Networking Break/Tradeshow
12:30 - 1:15 p.m. Breakout Sessions #7
- Making space for people (PL)
In the summer of 2020, it became apparent that our main street was not going to provide enough space for people to safely social distance. Our BIA made the quick decision to work with the City to pilot an expanded sidewalk and patio program. Within a few weeks of making the decision to create this new space, our BIA, along with the municipality made it happen. We learned a lot from our experiment and got some great feedback about having the extra space, public realm, and seating. We now have a case to expand the pilot and advocate for permanent changes to our main street to make it more pedestrian friendly.
In this session, I’ll share how we implemented the project, who we worked with, how we got the municipality on board and feedback we received from both businesses and patrons.
Cherie Klassen, Executive Director, Old Strathcona Business Association
- SMART (SURREY Mobilization & Resiliency Table) and CHART (Children & Youth At-Risk Table) are proven multi-agency situation tables to assist vulnerable people in getting the supports they need, and to lower situations of acutely elevated risk in Surrey’s business areas and beyond.
In 2014 an analysis of Police calls for service conducted by the Surrey RCMP was conducted and showed that of 170,000 calls received the previous year, 63% were non chargeable complaints related to social issues (poverty, substance use, homelessness, mental health..) that were impacting the community. Clearly, something was needed to address these community issues before they became police issues or required other emergency services. As a result of this review, the City’s response was the implementation of the Surrey Mobilization and Resiliency Table or SMART in 2015. This work was done alongside and with the Downtown BIA.
This session will present SMART as the first “situation table” established in British Columbia that provided various community stakeholders a new way to work together to address social issues utilizing a formalized multi-agency response model. Presenters will also outline a new modified situation table developed in 2019 based on the success of SMART to address earlier interventions for children & youth at risk of gang involvement ages 6-19 years and their families known as CHART.
It was also around the same time in 2019, that the City of Kelowna developed their strategic alliance of community based agencies and service providers known as KOaST to raise situations involving individuals or families who are in acutely elevated risk and would benefit from multi-agency assistance. This session will also highlight the unique work being done in Kelowna.
The session will end by briefly outlining how the Provincial government is currently supporting the expansion of these tables across B.C. and how BIA members may benefit.
Colleen Kerr, Manager, Community Safety Stakeholder Engagement City of Surrey
Morten Bisgaard, Manager of Service Delivery, Ministry of Social Development & Poverty Reduction (SDPR)
Colleen Cornock, Crime Prevention Supervisor, Kelowna RCMP
1:15 - 1:20 p.m. Wellness Minute ENERGIZER
Join Tammy Skomorowski, Registered Counsellor, Meditation & Spiritual Life Coach, and owner of True S3lf: Wellness for Mind, Body & Spirit ~ in this fun, hands-on energizer. Tammy brings 30 years of counselling and teaching experience to help you release stress and nervous energy, and tap into refreshed, rejuvenated vitality. Blending ancient spiritual practices with brain biology, you’ll move your body, raise your energy, and lift your spirits.
1:20 - 2:05 p.m. Closing Keynote sponsored by Box Parklets
The Power of Collaboration: How BC’s BIAs and tourism industry can work together toward community recovery (ED)
In the closing keynote, Maya Lange will provide an update on Destination BC’s scenarios for economic recovery, key markets and extensive marketing plans, and how BIAs and the tourism industry can align their work to benefit community businesses around the province.
Maya Lange, Vice President of Global Marketing, Destination BC
2:05 p.m. Closing Remarks Announcement - Location of 2022 Conference
**BONUS** 2:05 - 2:30 p.m. The Lobby - breakout rooms will be open to continue your conversations, say goodbye, etc (just like you would in the lobby of the hotel!)