Wednesday May 27, 2026
7:00 - 8:00 a.m. Breakfast (Salon D)
8:00 - 8:45 a.m. BIABC 2025 AGM + Update (Salon D)
8:45 - 9:30 a.m. Plenary Session (Salon D)
9:30 - 10:30 a.m. Plenary Session (Salon D)
10:30 - 11:00 a.m. Networking Break & Hotel Check Out
11:00 a.m. - 12:00 p.m. Closing Keynote Session (Salon D)
From Influence to Impact: Building Trusted Brands That Strengthen Communities (M+E)
What does it take to turn attention into lasting economic impact? In this candid fireside chat, Julia Freeman will explore how The Jilly Box evolved from a trusted personal platform into a nationally recognized, values-led business supporting Canadian and women-owned brands. From B Corp certification to advocacy-based selling, this conversation will unpack how trust becomes infrastructure — and how small businesses and BIAs can build brands, districts, and communities people don’t just support, but champion.
Julia Freeman, CEO, The Jilly Box
12:00 p.m. Closing remarks and announcement of the location of the 2027 conference